we’re all special to someone

I’ve worked in and around marketing long enough that I understand the fundamental logic behind loyalty and reward programs. There is so much competition in most markets and with most commodities that rewarding people for sticking by you is critical. People like to be rewarded and feel they are part of a bigger tribe. People…

traveling pants {logic defied}

I was traveling. I bought pants. Then it got crazy. First, let me be upfront that I know I’m not the demographic of Superdry.  I stumbled upon them last year in Times Square. I didn’t “get it” at the time. Besides, it was damn cold outside and I needed coffee. Fast forward about a year (to…